- Provide local agents with a grassroots marketing platform that dovetails with Allstate’s Major League Soccer and Hot Chocolate Races partnerships
- Create turnkey opportunities that offer positive exposure in their communities
- Match each agency with a local youth soccer organization or road race in their community.
- Negotiate with each individual organization to maximize the agent’s sponsorship assets.
- Implement and support the sponsorships from start to finish, including:
- Coordinating the production and placement of agent-specific advertising
- Facilitating on-site activation opportunities for agents