Allstate Hyperlocal Sponsorship Program

Objectives:

  • Provide local agents with a grassroots marketing platform that dovetails with Allstate’s Major League Soccer and Hot Chocolate Races partnerships
  • Create turnkey opportunities that offer positive exposure in their communities

Strategy:

  • Match each agency with a local youth soccer organization or road race in their community.
  • Negotiate with each individual organization to maximize the agent’s sponsorship assets.
  • Implement and support the sponsorships from start to finish, including:
    • Coordinating the production and placement of agent-specific advertising
    • Facilitating on-site activation opportunities for agents