Topps Trading Cards wanted to generate awareness, interest, and sales for their new card game, Topps Attax.
- Execute sampling programs targeting youth baseball and football leagues in key markets in the Northeast and Southwest.
- Leverage proprietary databases to secure on-site access for Topps at 400 local youth baseball and football organizations, giving them direct access to core consumers.
- Use brand ambassadors to engage tens of thousands of youth baseball and football participants, families and friends with the goal of:
- Distributing Topps Attax product samples
- Teaching attendees how to play the game
- Highlighting the Topps Attax features
- Driving sales to retail partners
- Encouraging attendees to play at toppstown.com
- Creating a “buzz” for the product
- Retail sales in the program footprint were 400% higher than other comparable markets.
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