Services

Generation Z provides the following client services:

Youth Sports Marketing

GZM specializes in designing efficient-yet-effective grassroots programs to maximize the return on our clients’ investments in youth sports. GZM works with sponsors of youth sports organizations in addition to helping brands access the market where no formal partnership exists.

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Street Teams

Instead of asking the target audience to come to our clients, we design and run specialty marketing vehicles to bring client products to large groups of potential customers. This ranges from outdoor events including concerts and festivals, to indoor tradeshows and conventions.

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Event Management

Our team has supervised and participated in client on-site activation at over 500 grassroots, tournament, and promotional events. We pride ourselves on flawless execution and the utmost attention to detail.

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Sampling Programs

With GZM representatives located around the country, we provide our clients the opportunity to have a cost-effective presence at events. This enables our clients to reach a larger concentration of a company’s target market.

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Promotional Product Sourcing

GZM helps clients communicate their brand message through effective use of branded promotional products. We are able to produce and fulfill high quality items with minimal lead time due to established relationships in the industry, allowing our clients to stand out from the competition.

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Sweepstakes Management

From clinics with professional athletes or coaches, to donating a scoreboard to a league in need, GZM executes all aspects of administering a sweepstakes including: registering & bonding, game, sourcing and securing all prizes and acting as the independent judging agency.

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Database Marketing

GZM offers our clients the ability to market against our extensive proprietary database of youth sports administrators and parents.

Athlete/Personality Procurement

GZM has extensive connections at leagues, teams and agencies, which allows us the opportunity to offer our clients unparalleled access to athletes and celebrities at a preferred rate.

Municipal Marketing

By developing relationships with town and city-run recreation departments, GZM provides its clients access to the facilities that run the youth sports and activities and the ability to engage consumers 365 days a year.

Research and Focus Groups

In our experience there is no better way to design, test and improve our clients programs than to use feedback “straight from the horse’s mouth.” Focus groups built from our proprietary databases and contacts serve as an excellent sounding board for our programs.