Gen Z gives brands the opportunity to engage consumers in local communities via youth sports marketing.
In the over-saturated media and sponsorship world, brand messages are often lost. Generation Z Marketing helps our clients cut through the clutter by creating grassroots marketing programs that develop meaningful connections with the consumer – connections that translate to brand awareness, purchase decisions and revenues.
- An estimated 50 million children, ages 6-18, participate in at least one organized sport regularly. These participants and their families spend billions of dollars annually supporting their sports and activities.
- The youth sports culture offers multiple touch points to reach the target audience through its extended and passionate network of players, friends, and administrators.
- When leveraged strategically, youth sports can provide a streamlined vehicle for sponsors to build value for their brands, drive sales, and provide a rewarding consumer experience.